Mission. Vision. Action
Mission
- To serve as a national television station which serves the interests of the public - information, education, support and entertainment for each and every resident of Latvia.
Vision
- To become a television station which is respected at all levels of society, one with a diverse programme based on modern technologies and various types of reception.
Operating principles
- Professionalism: LTV is the information leader with professional news, an analytical view, a polarity of views, and everything about that which is of public importance;
- Diversity: A non-commercial approach to content, broadcasts, films and concerts for various ages, nationalities, interests, life situations, traditions and tastes;
- A creative spirit: LTV - the leader in original programming, special broadcasts and support for young and talented people;
- Social responsibility: LTV -- support in dealing with issues that are of importance to society and in the relevant campaigns.




